For four months, he lived in Singapore, sleeping on couches or in his programmers' offices. By September , he'd relocated to San Francisco to be closer to the social networking companies whose data Klout's livelihood depends on. His first offices were in the same building as Twitter headquarters.
Fernandez says that he sees Klout as a form of empowerment for the little guy. Large companies have always attempted to woo influential people. It's why starlets get showered with free clothes and athletes get paid to endorse sports drinks. It's also why, once blogging took off, popular scribes like mommy blogger Dooce started receiving free washing machines.
But Fernandez says that, until the dawn of social media, there was no way to pinpoint society's hidden influencers. These include friends and family members whose recommendations directly impact our buying decisions, as well as quasi-public figures best known for their Twitter updates—like, say, San Francisco sommelier Rick Bakas, whose 71,plus followers hang on his every wine-pairing suggestion.
For brands, that's buzz. And for the first time in history, we can measure it. Calvin Lee is a graphic designer in Los Angeles with a Klout score of He has received 63 Klout perks, scoring freebies like a Windows phone, an invitation to a VH1 awards show, and a promotional hoodie for the movie Contraband. To keep his score up, Lee tweets up to 45 times a day—an average of one every 32 minutes.
Lee once took a vacation during which he had no access to the Internet. This made him uncomfortable. It's easy for them to forget about you. And I knew my Klout score would go down if I stopped tweeting for too long. Naturally he tweeted and hashtagged the entire journey. It's easy to understand why marketers would want to reach maniacs like Lee. But there's more to the Klout score than a thirst for freebies.
Throughout our lives, we are tagged with scores, some of them far more crucial to our well-being than anything Fernandez has handed out. Credit scores are maddeningly opaque and can be used against us in infinitely more harmful ways than a Klout score ever could. Our health records are used by huge organizations to segment and sift us behind closed doors.
And yet there is something uniquely infuriating about the Klout score. And the fact that Klout users' status is so explicitly linked to material gain makes it an even more freighted situation, he says. Almost immediately after Fernandez sent his Christmas Eve tweet debuting Klout—long before there were any perks to win or advantages to gain—the company was deluged with users just curious to see how they measured up.
When we see ourselves ranked, "we're trained to want to grow that score. When I began researching this story, my own score was a mere His first suggestion was to improve the "cadence" of my tweets. For a moment, I thought he meant I should tweet in iambic pentameter. But he just meant that I should tweet a lot more. Second, he pushed me to concentrate on one topic instead of spreading myself so thin.
Third, he emphasized the importance of developing relationships with high-Klout people who might respond to my tweets, propagate them, and extend my influence to whole new population groups. Finally, he advised me to keep things upbeat. Using these tips, I managed to boost my Klout to 46 before it plateaued.
From that point, I just couldn't jolt the needle any higher. And, to my sheepish frustration, I wasn't being offered any good perks which seem to kick in when scores hit It became clear that if I wanted more Klout, I'd need to game the system harder.
High-ranking Klout members and even not-so high-ranking ones are eligible for Klout Perks, which can connect them with free products from some of the top brands in the industry. These brands see those with high Klout scores as having influence on social media and therefore want the publicity those people can bring. I have online friends who've "earned" free vehicle test-drives, stays at fancy hotels and even meals and alcoholic beverages.
Increasingly, employers are considering Klout scores when researching applicants, especially if a professional is in a position where he could make a big difference in a brand's success. A large corporation might be interested in paying attention to a Klout score for its VP of Marketing position, for instance, since someone with a great deal of influence has the power to help a brand reach people it couldn't have otherwise. Whether you're currently looking for a job or just keeping your options open, your Klout score could be enough to help you catch the interest of top employers.
If employers have found a way to look up scores of potential candidates, you can bet potential investors and business partners have, as well. Imagine working hard to craft a business plan that will land the investment dollars you're seeking, only to find out your investor declined due to your low Klout score.
Let's face it. Despite all the reasons to either watch or ignore your Klout score, perhaps the biggest reason to care is that any scoring system makes us competitive. But after some in depth research and googling, I have come to find that it is a pretty important measurement when it comes to social media! So, what is Klout and what is it so important when it comes to social media?
Well I now find myself to be quite knowledgeable about it, so I will tell you! Lets start off with the basics. The scores range from 1 to with higher scores representing a wider and stronger sphere of influence. Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about. Klout is the standard for measuring your influence on social media sites like Twitter. Since unfortunately follower counts can be faked or can be full of accounts not interested in what you have to say, using this as a way to measure your Twitter success is not the best idea.
Klout, on the other hand, uses a bunch of different measurements, including engaged follower count, to come to one single Klout Score. Thirdly, focusing on increasing your Klout score will actually make you a better tweeter. Klout emphasizes things like getting retweets and using mentions to engage with your community. So if you change your Twitter strategy to try and increase your score, you will likely end up tweeting more frequently, replying to more users, and sharing more retweetable tweets.
0コメント