Why advertise on youtube

This goes hand in hand with the disadvantage above. From creating the video advertisement to running the YouTube campaign , our team does it call.

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For more information, check out our privacy policy. Written by Jami Oetting. You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing.

The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

And with new formats and tracking capabilities, you can also use this information to report on its ROI. There are specific creative constraints and a ton of options for this platform, and you need basic knowledge before you even scope out your next video project to make the most of the paid possibilities.

In recent years, Google has rolled out a series of changes that makes YouTube advertising an extremely worthwhile investment. Among the changes it rolled out, possibly the biggest announcement was that advertisers would be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. Marketers can now target ads at people who recently searched for a certain product or service.

If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. To keep up with the changes, Google is now allowing YouTube advertisers to create audio-only ads. The cost of YouTube ads is based on views. You can spend as little or as much as you want. If you set a daily budget, Google will only charge you up until that amount, making YouTube ads a safe investment.

While great content is bound to be found, it's important to be proactive about gaining the attention of prospects and educating those who are unfamiliar with your brand. YouTube ads allow you to do just that. There are several key types of video ads in which you can invest on YouTube. Google outlines the basic formats here. Below, we go into more detail. Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.

Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear. TrueView ads are the standard video ad type on YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad for example, by clicking on a call-to-action , and videos can be easily customized to share a variety of content.

Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer takes an action, such as clicking on a call-to-action. YouTube requires that skippable TrueView ads be between 12 seconds and 6 minutes in length.

Viewers sometimes have the option to skip the ad after watching it for five seconds. In-stream ads let marketers customize video ads with different CTAs and overlay text, as highlighted in the skippable in-stream ad example below from Grammarly.

TrueView video campaigns can include people, dialogue, and music that was retrieved with permission — or is considered royalty-free. However, it's best not to run a standard promotional commercial. Because these videos can be skipped, you need to give your audience a reason to keep watching, and product plugs historically don't get the views you might expect.

Keep in mind, there are a variety of YouTube ad formats to choose from, but when you do it right, you can successfully connect with your audience using each format.

For example, it will take you much longer to see results if you only send emails to 10 subscribers. That means only 10 users see your advertisement. Of course, email subscriber lists typically have far more than 10 subscribers — making email a great marketing strategy. However, with such a huge pool of users, YouTube guarantees fast results since a large audience means more users interested in your brand. Consider the difference in passing out flyers to passers-by at your local storefront in a small town.

YouTube creates an opportunity for small businesses and enterprise businesses alike to reach more interested users than ever before — simply because it offers such a giant user base. More than 2 billion users, to be exact. We work with clients in a wide variety of industries to help them reach their marketing goals with our YouTube advertising services. Call or contact us online today for a free evaluation.

Here is a list of ads that you can use within YouTube: Skippable In-Stream Ads: These ads display video content before, during, or after videos on YouTube and Google video partner sites.

Viewers have the choice to skip after 5 seconds and you are only charged if a viewer engages or watches the entire ad. Non-Skippable Video Ads: These ads also display video content before, during, or after videos, but viewers will have to see the entire message because there is no option to skip. Bumper Ads: Bumper ads are short 6-second long memorable messages that are used for reach and brand awareness Discovery Ads: These ads promote video content next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.

Display and in-video overlay ads display image and text content on the right-hand sidebar or on top of video content. Conclusion You already know the benefits of YouTube advertising, but what are the benefits of YouTube advertising with Hall? Share this: Share Tweet LinkedIn.

Digital Marketing Trends to Utilize in Will Bouchard Paid Search Marketer.