When the creator behind one of pop culture's biggest regrets calls you a mistake, you may want to reevaluate. Fashion designer Christian Audigier licensed the wild, distinctive designs that became the heart and soul of Ed Hardy. He boosted visibility and sales by dressing his famous friends in the brand; 50 Cent once played his birthday party and, in , Kim Kardashian West appeared on his runway. But without his guiding hand, Ed Hardy has never achieved the level of sales or respect it did under Audigier.
Though the brand still exists, the absence of its most important licenser produced a noticeable effect on its sales and image. It has become, as one stylist put it , "very trailer park. Despite its tarnished legacy, Ed Hardy could once be spotted on the highest echelon of celebrities.
Back in the day, the Ed Hardy tee was to photographs what the Starbucks logo is to Instagram: absolutely necessary. These high-profile names no doubt helped lift the Hardy label to iconic status. But what goes up must come down, and now only photos exist to remind us of this skull-studded moment. You know you're a pop culture sensation, for better or worse, when your name appears on Urban Dictionary. But what does it say when Urban Dictionary hosts literally pages of definitions of your name?
A legend, perhaps. While Ed Hardy may not be on Americans' radar much anymore, the brand is still widely sold around the world. And it's not just t-shirts, either; Ed Hardy boasts 30 different categories of clothing and merchandise. Hardy, the man, developed a unique style of art, and Audigier knew how to license it.
An Ed Hardy spokeswoman said Britney Spears was hoping to collaborate on a children's clothing line. Spears was one of the celebs who popularized Audigier's early Von Dutch trucker hats. Jon Gosselin was known to be a fan of the Ed Hardy line, and was spotted with Christian Audigier shortly after news broke of his alleged affair with Hailey Glassman. Jessica Alba was seen shopping with now-husband Cash Warren at an Ed Hardy store while the two were dating in The brand was thought to be a popular style choice within self-proclaimed "guido" culture.
Dennis Rodman stayed loyal to the brand and was spotted wearing Ed Hardy in , long after the line lost popularity. Story highlights Ed Hardy, the tattoo artist behind popular clothing line of the same name, released memoir in June Hardy signed a deal giving Christian Audigier rights to produce products with his art Once the height of popularity, the Hardy empire fell from favor due to overexposure Hardy is still making art and wants the public to know he is more than the clothing brand.
The name Ed Hardy conjures visions of rhinestone-studded trucker hats, colorful cartoon skulls, dragons and koi fish, and reality stars like Jon Gosselin and the cast of Jersey Shore.
A profitable licensing deal with French businessman Christian Audigier put Hardy's work on clothing, energy drinks, fragrances and even tanning lotions.
It seemed like the deal of a lifetime, but in hindsight, Hardy said, the agreement made his name synonymous with the "douches" of pop culture and ultimately cheapened his personal brand. Now, he is stepping out from behind the large shadow of the Ed Hardy brand to set the record straight in " Wear Your Dreams: My Life in Tattoos ," a memoir released in June. Co-written with biographer Joel Selvin, the book shares how Hardy went from college-educated fine artist to tattoo pioneer to one of the most polarizing brands in recent memory.
Donald Edward Hardy was born in Newport Beach, California, and his mother began to encourage him to draw when he was 3. As a preteen, he took pens and colored pencils to the skin of neighborhood friends and became an amateur tattoo artist in his neighborhood.
Donald Edward Talbott Hardy began his career in tattooing at a young age. Begin typing your search term above and press enter to search. Press ESC to cancel. Ben Davis May 1, What style is Ed Hardy? Why is Ed Hardy so expensive? What's the most expensive tattoo? Yair Shimansky. How much does Nikko Hurtado charge per hour? Who makes Ed Hardy perfume? Christian Audigier.
Who owns Ed Hardy? Is Ed Hardy coming back? Where was Ed Hardy born? Costa Mesa, California, United States. Did Ed Hardy go out of business? Is Ed Hardy married?
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